Design a mobile ordering app
Creating a fast, user-friendly online food ordering app targeting busy individuals or adventurous eaters looking to explore new food options.
The Challenge
Customers lack time to cook or are interested in exploring new food options but find current ordering solutions slow or cumbersome.
The Goal
Enable quick, seamless order placement and ensure timely delivery to meet customer expectations for convenience and variety.
The Process
User Research
Personas
Problem Statements
User Journey Maps
User Research Summary
I conducted surveys and created empathy maps to better understand user needs. The primary user group identified was busy working adults who lack time to cook. While the survey confirmed initial assumptions about online food ordering, it also revealed that time isn’t the only factor. Other issues, such as work obligations, personal interests, and various challenges, also limit users from cooking at home.
User research pain points
1
Food Selection
2
Payment
3
Delivery & Packing
4
Customer Services
User Persona
Problem statement:
Sayali is a busy working person who requires easy and quick order options because she does not have enough time to cook herself.
User Journey Map
A quick and easy way to order food based on mood.